Cultivating Community Change: Social Marketing to Encourage Environmental Behaviors

Activity Details

Free
University of Florida Access
Any time

Contact Information

352.273.3193
305 Rolfs Hall
University of Florida
Gainesville, Florida 32611

Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. This approach has been applied to natural resources preservation, energy use reduction, water conservation, and other environmental behaviors. This 8-12 hour, self-paced online certificate program was designed to provide an overview of this strategy as applied to Extension and outreach programming.

Modules include: 

  • Module #1 Creating Behavior Change through Educational Programming
  • Module #2 Defining Social Marketing
  • Module #3 Making Behaviors Attractive with Social Marketing
  • Module #4 The Process of Change
  • Module #5 Strategic and Research-based Program Planning
  • Module #6 Research Options and Researching the Audience 
  • Module #7 The Social Marketing Toolbox
  • Module #8 Piloting, Implementing, and Evaluating Behavior Change Programs

This section is for current UF faculty, staff, and students. If you are not currently affiliated with the University of Florida, please access the public section of this course.

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