Sport Event Management

The UF Department of Sport Management in the College of Health and Human Performance is working in collaboration with Sports ETA to offer a non-credit asynchronous continuous education course in Sport Event Management.

The course will consist of 20 topics/subtopics designed to meet the academic requirements of Sports ETA toward fulfilling the completion of a certification offered by Sports ETA to its members.

Participants will have successfully completed the course when a holistic course assignment on sport event observation is submitted and graded based on pass/fail metrics.

Please read the syllabus for this course. 

The 20 topics/subtopics that will be offered through this asynchronous continuous education course are:

List of topics

1. Sport Events as Projects
   1. History
   2. Project management
   3. Event management
2. Sport Event Management: Initiation Stage
   1. Mission statement and smart goals
   2. SWOT analysis and stakeholders
   3. Market segmentation
3. Sport Event Management: Planning Stage
   1. Organizational structure
   2. Work breakdown structure
   3. Gantt charts
   4. Leadership
   5. Volunteers
4. Sport Event Management: Execution Stage
   1. Site Plan
   2. Contracts
   3. Insurance
   4. Logistics
   5. Risk Management
   6. Crowd Management
   7. Sustainability
   8. Sponsorship
5. Sport Event Management: Evaluation